Preserving Tradition, Celebrating Heritage —
We Are Heripreneurs
Our Vision
At Matrurasah, our consistent endeavour is to reach and share the pinnacle of India's genuine and profound heritage, laced with love, affection, and compassion.

Our Mission
Beaconed by our values, our mission is to take a step towards perfection with integrity.

Our Story
Some journeys begin not with fireworks but with whispers— soft, delicate, and deep enough to change the trajectory of a life. Mine began on an ordinary day that dressed itself as extraordinary: my mother’s 60th birthday.
I, Puja Shree, had walked comfortably through life, cocooned in routine, until a sudden setback nudged me out of complacency, urging me to seek something truly my own. Destiny always leaves clues, etched in the marrow of childhood, until the moment arrives for them to blossom. That instant arrived when I inquired of my mother what her heart most yearned for this new stage of her life.
Her eyes sparkled, ageless and bright. "Until now, I have only shared my traditional flavors with family," she thoughtfully said, her voice soft but with an undertone of desire. "Now, at this age, I want to earn a living by sharing this taste with everyone. Maybe you could start a WhatsApp group? Perhaps a few things will sell."
In her simple wish, a monument was built within me. Her suggestion was not a mere flicker—it was a blazing torch, urging me to revive the purity that our roots knew so well.
The Guardians of Purity
Among those first to join me were my closest friends—Nitesh, Rahul, Neha, and Neetu— not merely companions, but the most passionate label checkers. Wherever they shopped, their eyes scanned each label, for they looked for the hidden specter of chemicals, artificial preservatives, added sugar, or the bogey of transfats.
It was almost ritualistic: when any product made its way into their basket, its ingredients went under examination first. Food labels to them were more than stickers—they were armor, necessary in order to select healthy, genuine foods. Their suspicion originated from the need to guard not only themselves, but their families, against the dangers of the modern world that lie in wait.
So, when they sat at my table eating our home-made dishes— prepared with not a whisper of toxic addition—they not only enjoyed flavor. They experienced peace of mind and the security of unadulterated tradition. Their thanks was a confirmation, and we dreamed together of being able to provide such purity to every home.
Reviving Our Roots
My mother’s dream was our rallying call: “Reviving Our Roots: India’s Additive-Free Journey.” No WhatsApp group could hold our vision. We longed to build a brand that would honor generations past while nurturing those yet to come.
And so, out of respect for those who came before us—and with gratitude for the unwavering guardianship of my friends—Maatru Rasah was born.
Beyond Food, Beyond Time
Each Maatru Rasah product is more than a spice blend, pickle jar, or golden honey—every bite is a celebration of India's timeless legacy. We are proud to call ourselves Bhartiya Heripreneurs, combining entrepreneurship with reverence for heritage. With every item free from chemicals and harmful preservatives, we invite families to taste the food their forebears once relished.
Our brand enfolds not only edible treasures, but also authentic GI Tag paintings from Odisha and Indian handicrafts, reminding us that heritage is not only tasted but also seen and felt.
A Purchase, A Promise
Whenever someone chooses Maatru Rasah, they join us on a quest—a rebellion against the tide of additives, a pledge to keep a mother’s dream alive, a heritage kept in jars and brushes and a celebration of the guardians who check every label so the rest of us can eat with trust.
Maatru Rasah is not a brand. It is a promise—of purity, of genuineness, and, most importantly, of a mother's love in every bite.
Our story is more than a narrative. It is a promise—pure, traditional, and crafted with the love of a mother and the vigilance of faithful friends in every single bite.

Welcome to Maatru Rasah – Where Tradition Meets Quality
At Maatru Rasah, we celebrate the vibrant heritage of India with our amazing handmade, preservative-free foods in small batches following Prayagraj's 1890 heirloom recipes along with Indian handicrafts and paintings. Since we started in 2013 in Ghaziabad, we've been a go-to spot for health-conscious buyers and culture lovers.

Our Products
Our signature products feature a variety of handmade achaars (pickles) and chutneys, each batch carefully sun-dried and seasoned to perfection using traditional methods passed down through generations, keeping health and sustainability in mind. We have various flavours available, including organic spices and unique oil-free alternatives. we also offer exquisite GI-tagged paintings and handicrafts, which represent the pinnacle of Indian art.

Our Commitment
At Maatru Rasah, we put sustainability and authenticity at the centre of everything. We're dedicated to keeping our ingredients and methods genuine, ensuring that no preservatives or artificial additives mess with our product's pure essence. Our commitment goes beyond just food; we also focus on our handicrafts, prioritising ethical sourcing and supporting local artisans.
For Our Prospective Partners and Clients
Maatru Rasah isn't just a brand; it's a movement for mindful consumption and keeping our culture alive. We’re all about connecting with businesses that share our values, health and wellness fans, and anyone who loves genuine, high-quality products. Our team is spearheaded by a group of visionaries, including Dr. (CS) Puja Shree Agarwal, Nitesh Dixit, Rahul Dixit, and Rishabh Agarwal (IIM Alumni), who are all committed to our mission.
Join Us
We’re inviting retailers, distributors, and partners who resonate with our vision to join us on this adventure. Whether you want to bring our products to your marketplace or explore partnership opportunities, Maatru Rasah guarantees quality, authenticity, and a taste of India’s vibrant cultural heritage.
Experience the pure flavours and traditional craftsmanship with Maatru Rasah. Contact us to learn more about our products and how we can collaborate for a healthier, more sustainable future.
Our Core Team
Nurture Our Community
Taste of Hand-Crafted tradition of India






Why The MAATRU RASAH
For Gourmet Delights & Traditional Gifting

Bhartiya Heritage
Unveiling the heritage of Bharat

1890 Heirloom Legacy
Rooted in 1890 Family Heirloom Recipes

Handmade with Love
Unique Flavor, crafted with Care

Premium Crafted
Crafted with Premium Ingredients

Empowering Local Women Community
Made by local women at home

Small Batches
Made in small batches

Licensed by FSSAI
Certified for Authencity

GI Tag Spices
Authenticity & Quality Assurance

Tribally Sourced
Ethically Harvested by Tribes

No Preservative & Additives
Pure and Wholesome Flavor

Zero Artificial Flavors
Free from Artificial Flavors

Loaded with Nutrition
Ancient Wisdom, Modern Nutrition
Why The MAATRU RASAH
For Home Décor & Traditional Luxury Gifting
Bhartiya Heritage
Unveiling the heritage of Bharat
GI Tag Arts & Handicrafts
Authenticity & Quality Assurance

Bhartiya Tribal Art
Sourced directly from the Bhartiya Tribes

Earth-Toned Artistry
Vividly Painted with Earth’s Own Palette

Empowering Bhartiya Tribes
We Support the Bhartiya Tribal Artists