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Preserving Tradition, Celebrating Heritage — 

​We Are Heripreneurs

Our Vision

At Matrurasah, our consistent endeavour is to reach and share the pinnacle of India's genuine and profound heritage, laced with love, affection, and compassion.

 

Indian Heritage with Maatru Rasah

Our Mission

Beaconed by our values, our mission is to take a step towards perfection with integrity.

Maatru Tasah Indian Pickles

Our Story

Some journeys begin not with fireworks but with whispers— soft, delicate, and deep enough to change the trajectory of a life. Mine began on an ordinary day that dressed itself as extraordinary: my mother’s 60th birthday.

I, Puja Shree, had walked comfortably through life, cocooned in routine, until a sudden setback nudged me out of complacency, urging me to seek something truly my own. Destiny always leaves clues, etched in the marrow of childhood, until the moment arrives for them to blossom. That instant arrived when I inquired of my mother what her heart most yearned for this new stage of her life.

Her eyes sparkled, ageless and bright. "Until now, I have only shared my traditional flavors with family," she thoughtfully said, her voice soft but with an undertone of desire. "Now, at this age, I want to earn a living by sharing this taste with everyone. Maybe you could start a WhatsApp group? Perhaps a few things will sell."

In her simple wish, a monument was built within me. Her suggestion was not a mere flicker—it was a blazing torch, urging me to revive the purity that our roots knew so well.

The Guardians of Purity

Among those first to join me were my closest friends—Nitesh, Rahul, Neha, and Neetu— not merely companions, but the most passionate label checkers. Wherever they shopped, their eyes scanned each label, for they looked for the hidden specter of chemicals, artificial preservatives, added sugar, or the bogey of transfats.

It was almost ritualistic: when any product made its way into their basket, its ingredients went under examination first. Food labels to them were more than stickers—they were armor, necessary in order to select healthy, genuine foods. Their suspicion originated from the need to guard not only themselves, but their families, against the dangers of the modern world that lie in wait.

So, when they sat at my table eating our home-made dishes— prepared with not a whisper of toxic addition—they not only enjoyed flavor. They experienced peace of mind and the security of unadulterated tradition. Their thanks was a confirmation, and we dreamed together of being able to provide such purity to every home.

Reviving Our Roots

My mother’s dream was our rallying call: “Reviving Our Roots: India’s Additive-Free Journey.” No WhatsApp group could hold our vision. We longed to build a brand that would honor generations past while nurturing those yet to come.

And so, out of respect for those who came before us—and with gratitude for the unwavering guardianship of my friends—Maatru Rasah was born.

Beyond Food, Beyond Time

Each Maatru Rasah product is more than a spice blend, pickle jar, or golden honey—every bite is a celebration of India's timeless legacy. We are proud to call ourselves Bhartiya Heripreneurs, combining entrepreneurship with reverence for heritage. With every item free from chemicals and harmful preservatives, we invite families to taste the food their forebears once relished.

Our brand enfolds not only edible treasures, but also authentic GI Tag paintings from Odisha and Indian handicrafts, reminding us that heritage is not only tasted but also seen and felt.

A Purchase, A Promise

Whenever someone chooses Maatru Rasah, they join us on a quest—a rebellion against the tide of additives, a pledge to keep a mother’s dream alive, a heritage kept in jars and brushes and a celebration of the guardians who check every label so the rest of us can eat with trust.

Maatru Rasah is not a brand. It is a promise—of purity, of genuineness, and, most importantly, of a mother's love in every bite.

Our story is more than a narrative. It is a promise—pure, traditional, and crafted with the love of a mother and the vigilance of faithful friends in every single bite.

Maatru Rasah Founder

Welcome to Maatru Rasah – Where Tradition Meets Quality

At Maatru Rasah, we celebrate the vibrant heritage of India with our amazing handmade, preservative-free foods in small batches following Prayagraj's 1890 heirloom recipes along with Indian handicrafts and paintings. Since we started in 2013 in Ghaziabad, we've been a go-to spot for health-conscious buyers and culture lovers.

Maatru Rasah Sample Packs

Our Products

Our signature products feature a variety of handmade achaars (pickles) and chutneys, each batch carefully sun-dried and seasoned to perfection using traditional methods passed down through generations, keeping health and sustainability in mind. We have various flavours available, including organic spices and unique oil-free alternatives. we also offer exquisite GI-tagged paintings and handicrafts, which represent the pinnacle of Indian art.

Maatru Rasah Lakadong Turmeric

Our Commitment

At Maatru Rasah, we put sustainability and authenticity at the centre of everything. We're dedicated to keeping our ingredients and methods genuine, ensuring that no preservatives or artificial additives mess with our product's pure essence. Our commitment goes beyond just food; we also focus on our handicrafts, prioritising ethical sourcing and supporting local artisans.

For Our Prospective Partners and Clients

Maatru Rasah isn't just a brand; it's a movement for mindful consumption and keeping our culture alive. We’re all about connecting with businesses that share our values, health and wellness fans, and anyone who loves genuine, high-quality products. Our team is spearheaded by a group of visionaries, including Dr. (CS) Puja Shree Agarwal, Nitesh Dixit, Rahul Dixit, and Rishabh Agarwal (IIM Alumni), who are all committed to our mission.

Join Us

We’re inviting retailers, distributors, and partners who resonate with our vision to join us on this adventure. Whether you want to bring our products to your marketplace or explore partnership opportunities, Maatru Rasah guarantees quality, authenticity, and a taste of India’s vibrant cultural heritage.


Experience the pure flavours and traditional craftsmanship with Maatru Rasah. Contact us to learn more about our products and how we can collaborate for a healthier, more sustainable future.


Our Core Team

Uma Agarwal

Our Inspiration

Nitesh Dixit

Co-Founder

Heripreneur, Acadmecian, Founder of Maatru Rasah & Edu Attack

CS Puja Shree Agarwal

Co-Founder

Nurture Our Community 

Taste of Hand-Crafted tradition of India 

Why The MAATRU RASAH 

For Gourmet Delights & Traditional Gifting

Maatru Rasah products are based on Bhartiya Heritage
Bhartiya Heritage

Unveiling the heritage of Bharat

Heriloom Legacy Based products of Maatru Rasah
1890 Heirloom Legacy

Rooted in 1890 Family Heirloom Recipes

Homemade and Handmade Gourmet Delights
Handmade with Love

 Unique Flavor, crafted with Care  

Premium Ingredients in the productsof Maatru Rasah
Premium Crafted

Crafted with Premium Ingredients

Maatru Rasah products are made by local women
Empowering Local Women Community

Made by local women at home 

Maatru Rasah makes small batches of products at home
Small Batches

Made in small batches

Maatru Rasah has FSSAI License
Licensed by FSSAI

Certified for Authencity 

Maatru Rasah has GI Tag Spices i.e. Lakatong Turmeric and Ing Makhir Ginger Powder
GI Tag Spices

Authenticity & Quality Assurance

Maatru Rasah spices are procured from tribes directly
Tribally Sourced

Ethically Harvested by Tribes

No use of arificial preservatives and addictives in the gourmet products of Maatru Rasah. All products are manufactured naturally.
No Preservative & Additives

Pure and Wholesome Flavor

No use of any artificial flavous in the products of Maatru Rasah
Zero Artificial Flavors

Free from Artificial Flavors

Maatru Rasah products are based on ancient wisdom and modern nutrition
Loaded with Nutrition

Ancient Wisdom, Modern Nutrition

Why The MAATRU RASAH 

For Home Décor & Traditional Luxury Gifting

Every painting and handicraft  on the Maatru Rasah is related to Bhartiya Heritage
Bhartiya Heritage

Unveiling the heritage of Bharat

Maatru Rasah has GI Tag paintings and handicrafts
GI Tag Arts & Handicrafts

Authenticity & Quality Assurance

Pattachitra is bhartiya tribal art available on Maatru Rasah
Bhartiya Tribal Art

Sourced directly from the Bhartiya Tribes

Bhartiya Tribal use natural colors to make the paintings
Earth-Toned Artistry 

Vividly Painted with Earth’s Own Palette

Maatru Rasah empowers the bhartiya tribes
Empowering Bhartiya Tribes

We Support the Bhartiya Tribal Artists