Privacy policy
Maatru Rasah® is owned and operated by Prof Impetus LLP. This privacy policy explains what personal information we collect when you use maatrurasah.com, how we use it, and what rights you have over it.
We do not sell your personal information. We do not share it with advertisers. We collect only what we need to process your order and communicate with you.
If you have a question about how your data is handled, write to care@maatrurasah.com. We will respond within 48 hours.
Last updated: May 2026
What information we collect
When you place an order, register on our website, or contact us, we collect:
- Name, email address, phone number, and delivery address
- Order and transaction history
- Payment information — processed directly through our payment partners. We do not store your card details.
When you browse maatrurasah.com, we automatically collect:
- IP address, browser type, and device information
- Pages visited, time spent, and click patterns (via cookies and analytics tools)
When you engage with us on social media (Instagram, LinkedIn, YouTube), we may retain information you voluntarily share such as comments or messages.
Cookies
We use cookies to understand how visitors use our website and to improve your experience. Cookies are small files stored on your device. You can disable cookies in your browser settings at any time — this will not prevent you from using maatrurasah.com.
We use Google Analytics to track website traffic. Google Analytics collects anonymised usage data. You can opt out using the Google Analytics Opt-out Browser Add-on.
Types of cookies we use:
- Strictly necessary cookies — essential for the website to function
- Analytical cookies — understand how the site is used
- Targeting cookies — relevant content and ads
For a full list of cookies we use, see our Cookie Policy.
How we use your information
We use your personal information to:
- Process and deliver your orders
- Communicate with you about your order status
- Respond to your questions and complaints
- Send newsletters and promotional emails (you can unsubscribe at any time)
- Improve our website and product offerings
- Meet our legal and regulatory obligations under Indian law
We do not use your data for automated decision-making or profiling.
Who we share your information with
We do not sell, rent, or trade your personal information. We share it only in the following circumstances:
Delivery and logistics partners — Shiprocket and associated couriers receive your name and delivery address to fulfil your order.
Payment processors — your payment details are handled directly by our payment gateway partners under their own security and privacy standards.
Technology service providers — our website host, email service, and analytics tools may process data on our behalf. All are bound by confidentiality agreements.
Legal requirements — we will disclose personal information if required by law, court order, or government authority.
Business transfer — in the event of a merger, acquisition, or sale of Prof Impetus LLP, your personal information may be transferred to the acquiring entity. We will notify you if this occurs.
How long we keep your data
We retain your personal information for as long as necessary to fulfil the purpose it was collected for — typically for the duration of our business relationship and for the period required under applicable Indian tax and commercial law.
You may request deletion of your personal information at any time by writing to care@maatrurasah.com. We will process deletion requests within a reasonable period, subject to any legal retention obligations. Note that residual copies may persist in backup systems for a limited time after deletion.
Security
Your personal information is stored on third-party cloud servers with appropriate access controls and encryption in transit. No system connected to the internet is entirely secure. We cannot guarantee absolute security of data transmitted to our website. We will notify affected users in the event of a data breach as required under applicable law.
Do not respond to emails asking for your password or payment details that claim to be from Maatru Rasah. We will never ask for this information by email.
Your rights
Under the Information Technology Act 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011, and the Digital Personal Data Protection Act 2023 ("DPDP Act"), you have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete personal information
- Request erasure of your personal information
- Withdraw consent to processing at any time
- Nominate a person to exercise your rights on your behalf
To exercise any of these rights, write to care@maatrurasah.com. We may ask you to verify your identity before processing the request.
Children's privacy
We do not knowingly collect personal information from children under the age of 18. If you are under 18, do not submit personal information on this website. If a parent or legal guardian believes their child has provided us with personal information, please contact care@maatrurasah.com and we will delete it promptly.
Communications and opt-out
We may send you order confirmations, shipping updates, newsletters, and promotional communications. You can unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by writing to care@maatrurasah.com.
By submitting your contact details on this website, you consent to receive communications from us via email, SMS, WhatsApp, or call, including if your number has DND activated, in accordance with applicable Indian telecom regulations.
EU and UK residents
This privacy policy has been prepared in accordance with the EU General Data Protection Regulation ("GDPR"), the UK GDPR, and the UK Data Protection Act 2018.
Legal basis for processing: We process personal information on the basis of contract performance (to fulfil your order), consent (for marketing communications), and legitimate interests (to operate and improve our website), provided such interests are not overridden by your rights.
International transfers: Personal information collected from EU and UK residents may be processed outside the EU and UK. Such transfers are conducted in accordance with GDPR requirements.
Your rights (EU and UK residents): In addition to the rights listed above, EU and UK residents have the right to lodge a complaint with their local data protection authority. UK residents may contact the Information Commissioner's Office at www.ico.org.uk. We ask that you contact us first at care@maatrurasah.com so we may attempt to resolve your concern directly.
Data controller: Prof Impetus LLP is the controller of personal information collected through maatrurasah.com.
Links to other websites
maatrurasah.com may contain links to external websites. We are not responsible for the privacy practices of those websites. Review their privacy policies separately before providing personal information.
Limitation of liability
To the extent permitted by applicable law, Prof Impetus LLP shall not be liable for any indirect, incidental, or consequential damages arising from the use of this website or from any unauthorised access to your personal information resulting from circumstances beyond our reasonable control.
Governing law and disputes
This privacy policy is governed by the laws of India. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts in Pune, India.
Changes to this policy
We may update this privacy policy from time to time. The date of the most recent revision is shown at the top of this page. Continued use of maatrurasah.com after changes constitutes acceptance of the updated policy.
Contact and grievance redressal
For questions, consent withdrawal, data requests, or grievances related to this privacy policy:
Email: care@maatrurasah.com
WhatsApp / Phone: +91 9211968777
Response time: within 48 hours
Grievance Officer: Dr. (CS) Puja Shree Agarwal, Designated Partner, Prof Impetus LLP
Maatru Rasah® is a registered trademark of Prof Impetus LLP.
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